Designing Your Social Media Strategy
The Dove Agency can help you create a grid of curated content with beautiful imagery that tells your unique story.
No one can deny that social media has changed the landscape of our world today. From audience interaction and first impressions to credibility and content development, social media is a vital tool for savvy business owners—especially throughout the design world.
We can help you create content specifically designed to tell your unique story, reach your goals, and increase your visibility in the industry. When advising our own clients, we keep the following pillars in mind to help us stay on track as we target objectives designed to help businesses grow: relationships, time, and content.
Relationships
When Instagram recently changed its algorithm, it changed the methods that determine everything we see. Whether you’ve shown past interest in an account, how recently the post was published, and most importantly, how consistent your relationship is with the account now determines the order and priority of what you view.
Lesson learned: to cultivate increased visibility on your own feed and the feeds of your followers, you must develop deeper, more interactive relationships. Define the relationships that are important to you as designer, and maintain which ones you’d like to make a connection with over time. Relationships to consider are those with prospects, clients, vendors, editors, and colleagues.
Time
Determine a strategy as you allocate time spent growing your social media platform. It’s so easy when engaging across social platforms, from Instagram and Facebook to Pinterest, to look up and realize you’ve been browsing longer than you’d planned on. Set boundaries so you can best maximize your time as you work to market your business socially.
Insider tip: utilize the mute feature on Instagram, allowing you to remain connected but not necessarily engaged with certain accounts. With those you do remain connected with socially, remember that meaningful comments maintain relevancy with followers, affect your audience, and create deeper relationships. Small strategies can have a big impact!
Content
Do you feel like you run through your reserve of content more quickly than you expected? Don’t let before-and-after shots really be before-and-afterthoughts because you’re out of ideas.
Prioritize a budget for quality content so you’re able to achieve a sophisticated social media aesthetic. Let us help you with professional photography that captures the essence of your work and incorporate this cost into your bottom line.
Most importantly, be yourself! Your clients will hire you because of your unique, turnkey abilities; let your social media patterns be an expression of your one-of-a-kind talents, rather than modeling your grid after someone else’s.
Consider your social media strategy and aesthetic with the same approach you take to your design work, allowing the elements of your personality to shine through and guide your content.
Balance is your image, bringing visual weight to your post.
Emphasis is your caption, drawing selective focus to your image.
Rhythm is your use of hashtags and tagging, which systematically positions you to move among multiple audiences.
Proportion and scale are your engagement efforts and should be in proportion to the size of your audience.
Harmony is your narrative—the seamless incorporation of elements that demonstrate your brand story.
If you haven’t defined your social media strategy or a vision for your social media goals, we’d love to help! At The Dove Agency, our clients enjoy a turnkey social media experience as we curate an aesthetic, select powerful images, develop meaningful copy, create targeted hashtags, and execute a content marketing plan that promotes brand identity, broadens impact, and engages followers.