Marketing Service Highlight | Strategy Development
All of The Dove Agency's marketing services are centered around our core offering of Strategy Development. Whether you are interested in our marketing services for public relations, brand development, website design, or somewhere in between, we will always start by building a strategic marketing plan for your firm.
We initiate this process with a Discovery Analysis, which entails in-depth conversations that dive deep into your brand. We use the findings from this analysis to create a Brand Assessment highlighting the current state of your brand. This shows how the marketplace perceives it relative to how you want it to be perceived, and more. We will talk through a SWOT analysis (strengths, weaknesses, opportunities, and threats) and land on a recommended strategy for your firm to help get you from where you are now to where you want to go in both the short- and long-term.
We provide a step-by-step process for achieving your desired goals. Each quarter we will come back together for a strategy review meeting and revisit our progress, making any necessary shifts based on new findings or economic changes that have arisen.
We are here to help your firm grow, and the best way we can do that is by collaborating with you on a marketing strategy that is both aggressive and financially feasible for your firm. Learn more about our marketing services or keep reading for a few tips from our team.
Tips for Marketing Strategy Development:
Every design firm needs a strong marketing strategy in place, and it does not have to be overwhelming or intimidating. If you are not yet ready to work with us on the development of your strategy but realize you need to take action, below are a few things you can do in the meantime to stay on track and prepare for the future:
Keep a journal to log your thoughts, dreams, and visions for your business as they come to you. This ensures you won’t lose sight of your goals and keeps them documented so that you can revisit each month and ask yourself, “What is one small thing I can do THIS MONTH to take me one step closer to realizing this dream or vision?”
Set a monthly meeting with yourself to review how things are going with your business, reflect on what’s worked or not worked, and make intentional changes as needed. For example, this could mean realizing you weren’t very consistent with social media posting this month and you want to make an intentional decision to add consistency to your social media schedule going forward.
Never stop planning and dreaming about the future of your business!